Free 3-day challenge for salon, clinic and beauty business owners
BLACK FRIDAY Challenge
Don't just discount this Black Friday. Actually make some proper money.
Three days to build a high-converting offer, increase your average spend and drive more sales, without giving your profit away.
Message delivered
You're in. See you on Friday 13th.
Check your inbox for your joining details. If they're not there in five minutes, look in your promotions or spam folder.
Friday 13th is coming
NOKIA
Sound familiar?
Your phone moved on since the 90s. So why hasn't your Black Friday strategy?
Every year it's the same story. Prices get slashed, an offer gets thrown together the night before, and the diary fills with clients who'll never pay full price again. Then you wonder why Black Friday didn't bring in the money you'd hoped for.
It's 2026, ladies. Time to stop using outdated strategies and start thinking like a CEO.
Black Friday isn't just a bargain for your clients
It's your chance to bring in serious revenue.
An offer people want
Built around what your clients value, so it sells on desire, not desperation.
A higher average spend
Raise what each client spends with you, rather than cutting what they pay.
Future bookings
Turn one-off purchases into repeat visits that keep paying after November.
A plan you can track
A simple sales strategy so you're not just posting and hoping for the best.
Before you discount, do the maths
What is that discount really costing you?
Move the sliders to match one of your treatments. You'll see how much profit each client leaves behind, and how many extra clients you'd need just to stand still.
Day 2 of the challenge shows you the smarter alternative.
You'd lose £0 on every one of these you sell.
No number of extra clients fixes that. Busier, and poorer.
You'd need 2.7 clients to earn what one full-price client earns you.
That's 167% more bookings just to stand still, before you've covered the extra products, time and tired team.
Inside the challenge
Three days. One Black Friday plan that pays.
Each day's training drops at 6am in a private Facebook group, so you can work through it before your first client. Live Q&As at 7pm on Friday and Saturday, then a live Zoom masterclass on Sunday where we finish your plan together.
Create your own luck: build the buzz
Why launching with a discount makes you blend in. Publish a teaser that builds curiosity and start a VIP list of interested buyers before you've revealed a thing.
Craft an offer that protects your profit
Sell a result, not a cheaper appointment. Build your offer, add value instead of slashing prices, check your costs and capacity, and turn your revenue goal into the exact number of sales you need.
Position it. Sell it.
Live on Zoom. Write your announcement post, VIP early-access message and follow-up replies, and map your campaign calendar right through Black Friday weekend.
By Sunday night you'll have a sales-ready offer, a named VIP list and a plan to follow from 16th November through Black Friday weekend.
Plus three free resources to keep: the Black Friday Money Map, the Profitable Offer Builder and the Black Friday Sales Planner.
This is for you if
It's not for you if
Your host
Hi, I'm Natasha
I've spent over 27 years in the hair, beauty and aesthetics industry, and one thing I've learnt is that making more money isn't always about getting more clients.
"It's about making smarter business decisions."
As featured in
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What salon owners are saying
Results shared by Natasha's clients in their own words. Individual results vary and depend on the effort and circumstances of each business.
Free · 13th to 15th November
Your Nokia might belong in the past. Your strategy shouldn't.
Save your place now and you'll get the joining details straight away, plus a reminder before each session.
Message delivered
You're in. See you on Friday 13th.
Check your inbox for your joining details. If they're not there in five minutes, look in your promotions or spam folder.
Questions
Is it really free?
Yes. There's no cost to join the challenge.
I work Saturdays. Can I still take part?
Absolutely. Each day's training goes live at 6am, so you can fit it around your clients, and the Friday and Saturday Q&As are at 7pm.
Where does it take place?
Daily training and Q&As happen in a private Facebook group, with the final masterclass live on Zoom on Sunday 15th. You'll get the links as soon as you register. The group closes on Wednesday 18th November.
I'm a solo professional. Is this relevant to me?
Yes. The principles work whether you have one chair or a full team. Fewer clients at a higher value matters even more when it's just you.